Post Tagged with: "mobile video"

Multi-Screening Habits Are Here to Stay
Market Data

Multi-Screening Habits Are Here to Stay

OzTAM and Nielsen published a 2016 Australian Multi-Screen Report that documents multi-screening habits of various age groups, and explains how growing platform, content, and screen choices gradually shift the way consumers view content across various devices. These findings prove Australians are viewing diverse types of content at a dizzying pace. This study makes sense of the changes that occurred in cross-screening trends for Q4 2016. We’ve summarised the study in the interest of mobile marketers optimising their cross-screening strategies:

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Skeptic But Expectant: Marketing to Generation Z
Mobile Marketing

Skeptic But Expectant: Marketing to Generation Z

A heightened skepticism for traditional advertising combined with a higher authority for branded content, make marketing to Generation Z on mobile tough for marketers to understand. But this fresh generation of mobile users are growing up, and joining the mass of shoppers across a wide variety of products and categories. Kantar Millward Brown published an AdReaction study: Engaging Generation X, Y, & Z last month marking the difference between Generation Z and those that arrived sooner, stating this generation is rising up, and challenging brands to connect with them more effectively. This survey spans 23,000 consumers across 39 countries.

Mobile Video Streaming On the Rise as Consumers Multitask While Watching TV
Mobile Trends

Mobile Video Streaming On the Rise as Consumers Multitask While Watching TV

Consumers streaming mobile video content while watching TV programming is an emerging trend on the rise in Australia. In fact, the living room is one place mobile devices seem to naturally complement, with consumers adopting this habit as the natural solution to uninterrupted entertainment. Be it researching products while they view TV programming, or looking up information that supplements what they’re watching, mobile is a powerful companion presenting options to consumers who prefer to multitask.

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Video Techniques To Boost ROI
Mobile Marketing

Mobile Video Techniques To Boost ROI

85% of mobile video content is being watched with the sound turned off, and if content requires the device to be turned horizontally, it’s enough to turn most consumers away without engaging. Brands are losing conversions because consumers are not sufficiently engaged to click for sound or can’t be bothered tilting their device to watch a video. So how can brands develop content that’s compatible with these emerging behaviours and successfully navigate the mobile video landscape?

mobile video content
Mobile Trends

Mobile Devices hit 55% of Video Plays in Australia

As mobile devices rise to 55% of all Australian video plays, a new report from Ooyala shares fascinating data about local mobile video consumption trends and shows us why we urgently need to flip video production over to mobile first.

Screen Size Doesn’t Matter – Convenience Does
Mobile Trends

Screen Size Doesn’t Matter – Convenience Does

Consumers ultimately write the rulebook on why, where, and how they view content. Screen size used to define the digital viewing experience, but a new rule has emerged, and it supersedes all others. That rule is convenience, and it’s a game changer for marketers adapting content for multi-screening.

Mobile Pre-Roll Outperforms Desktop – New Report
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Pre-Roll Outperforms Desktop – New Report

Australian mobile video inventory is up more than 400% last year, with mobile pre-roll completion rates booming and click rates at 3 times that of desktop and display. TubeMogul’s Q4 quarterly report examines trends and changes in inventory costs, viewability rates, and more for brand advertisers, and reveals the speed at which Australian marketers are adopting mobile video and interactive advertising, and the dramatic growth in inventory.

How To Create Compelling Mobile Video Ads
Mobile Campaigns / Mobile Marketing

How To Create Compelling Mobile Video Ads

We interpret the latest findings on Mobile Video consumption in Australia and New Zealand and offer our top tips on creating compelling mobile video ad content. A new source of rich data from the IAB and OnDevice Research dives into how, when and why consumers engage with mobile video and what their attitudes are to mobile video ads content.