Post Tagged with: "mobile video"

Is Your Mobile Video Content Destroying Brand Sentiment?
Mobile Campaigns

Is Your Mobile Video Content Destroying Brand Sentiment?

If you ask, most consumers can usually recount the worst ad they’ve seen recently. Brand sentiment and context play an incredibly powerful role in advertising. Getting the emotion or the context wrong can have a devastating impact on any campaign – and mobile video is no different. Increases in mobile video […]

Why a Native Strategy is Key to Mobile Video Success
Mobile Campaigns

Why a Native Strategy is Key to Mobile Video Success

Mobile video ad budgets are growing faster than any other mobile ad format. How can brands and advertisers use traditional TV to supercharge their mobile video campaigns in this competitive space?

New research shows iOS usage dominates in Australia
Australian Smartphone and Tablet Data

New research shows iOS usage dominates in Australia

New research shows that iOS devices contribute the lions share of revenue from mobile advertising in Australia, bucking regional trends in favour of Android devices. The new data highlights the risk of assuming Australian audience behaviour reflects the broader APAC region.

Mobile Video a Priority for Local Marketers
Mobile Marketing

Mobile Video a Priority for Local Marketers

Marketers are increasingly turning to mobile advertising for brand awareness and consumer engagement. A recent study of Australian marketers found they are expanding their use of mobile from banner and social mobile advertising to use a broader range of formats including mobile video and in-app advertising.