Post Tagged with: "NFC"

Mobile Payments Heating Up
Mobile Shopping

Mobile Payments Heating Up

This week Google announced that they’re working on a mobile payments API called Android Pay. Add that to Google’s existing mobile payments product Google Wallet, as well as Apple Pay, the soon to be launched Samsung Pay, PayPal’s new mobile offering and other local services that sound very similar, and you’d be forgiven for being a little confused.

iPhone 6 – What it means for Australian marketers
Mobile Marketing

iPhone 6 – What it means for Australian marketers

Apple’s market power is significant, and the company’s ability to nail the next big thing is legendary. So what do marketers need to know about the iPhone 6 and iPhone 6 Plus and how will NFC mobile payments, the Apple Watch and updates to iOS8 impact us here in Australia?

Smart Screens Shake Up Australian Banking
Analysis

Smart Screens Shake Up Australian Banking

Banks in the region are in a race to be the first to market with innovative mobile technology. From contactless payments on your smartphone to banking on Google Glass, cardless ATM transactions and an ATM finder for your smart watch, the announcements are coming thick and fast.

New Zealand’s National Mobile Wallet Approach
News

New Zealand’s National Mobile Wallet Approach

One of the main things holding back consumer uptake of mobile wallets is the lack of a single, widely accepted service. With Google, Apple, PayPal, Visa, MasterCard, Telcos and Banks all in the race, there’s no single standout mobile wallet. One country is taking a national approach to solving this problem and they’ve made more progress than most.

Flik, Bump, Wave.  The Future of Financial Transactions.
Analysis

Flik, Bump, Wave. The Future of Financial Transactions.

We are set to see some big changes in the way payments are transacted in Australia in the next 12 – 18 months. We look at NAB’s new peer to peer payment app, wireless payments with Paypal Beacon and Google’s investment in Bump technology.

iBeacon Lights up Retail Location
Mobile Location / Mobile Marketing

iBeacon Lights up Retail Location

Apple are staying pretty quiet about iBeacon. Which is pretty strange for something that could make indoor location targeting a reality, enable some mind-blowing in-store marketing and potentially kill mobile payments via NFC.

Targeting Mobile – The Holy Grail
Analysis / Mobile Marketing

Targeting Mobile – The Holy Grail

In this final article in our series on Mobile Targeting, we explore pre-packaged and customised mobile audience profiles and investigate the practice of mobile retargeting. Finally we delve into a future where mobile wallets make it possible to target, track and retarget customers all the way through the sales funnel from awareness to purchase.

Eftpos Australia to Develop Mobile Wallet
Analysis

Eftpos Australia to Develop Mobile Wallet

Eftpos has announced its intention to begin trials of a mobile wallet and NFC widget. Although they are yet to confirm details, they plan to finalise proof of concepts this year and move into commercialisation in 2014.

NFC is coming to Australia
Analysis

NFC is coming to Australia

Have you been wondering about NFC lately? We get a lot of questions from clients asking when NFC will really take off in Australia. We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?

Why The Digital Wallet Wars Matter
Analysis

Why The Digital Wallet Wars Matter

Forrester has released a new report which predicts that non NFC mobile wallets will see faster adoption in the short term. Forrester also predict that mobile wallets that are not NFC enabled will see faster adoption, and talk about new trends in purchasing decisions for consumers.