Post Tagged with: "nielsen"

Screen Size Doesn’t Matter – Convenience Does
Mobile Trends

Screen Size Doesn’t Matter – Convenience Does

Consumers ultimately write the rulebook on why, where, and how they view content. Screen size used to define the digital viewing experience, but a new rule has emerged, and it supersedes all others. That rule is convenience, and it’s a game changer for marketers adapting content for multi-screening.

Nielsen Mobile Ratings: Aussies on mobile more than desktop
Australian Smartphone and Tablet Data

Nielsen Mobile Ratings: Aussies on mobile more than desktop

Nielsen’s first full Mobile Ratings Report identifies the top categories, brands and platforms for mobile content and apps in Australia. Advertisers can finally access detailed information about unique audience numbers for branded smartphone and app content and compare the size of mobile audiences in the major content categories.

Australians shopping, showrooming on mobile
Australian Smartphone and Tablet Data / Mobile Shopping

Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent data heightens the imperative for retailers and brand owners to link their in-store and digital experiences.

Australians Spend Half their Screen Time on Mobile Devices
Australian Smartphone and Tablet Data

Australians Spend Half their Screen Time on Mobile Devices

New data from Nielsen reveals that mobile now represents more than half (52%) of total digital screen time for Australian consumers. And 86% of that time is devoted to using apps, rather than browsing web content.

Apps Dominate Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Apps Dominate Smartphone and Tablet Usage

According to data from multiple sources, apps are now dominating mobile and tablet device usage. Users are spending as much as 89% of their time on apps, rather than on the mobile web, prompting some analysts to predict the demise of the web altogether. Whether this is a passing trend or a sign of things to come, we are certainly in the golden age of apps right now.

Australian Smartphone Usage Still Early Days
Australian Smartphone and Tablet Data

Australian Smartphone Usage Still Early Days

According to preliminary data shared by Nielsen, Australians are spending a lot less time on smartphones and tablets than their counterparts in the U.S. and Europe. Given Australia’s comparatively high smartphone penetration, it suggests there’s a lot more growth to be seen here in the next few years.

Nielsen: Mobile Video Usage Over-Inflated in U.S.
Mobile Marketing

Nielsen: Mobile Video Usage Over-Inflated in U.S.

Due to a change in methodology Nielsen has reported a huge drop in time spent watching mobile video in the U.S. Last year’s data from Nielsen had users spending over 5 hours per month watching mobile video. The change has seen numbers drop to a much lower 1 hour and 23 minutes, causing discussion about the possible over-valuation of the mobile video ad industry.

Australian Smartphone and Tablet Data

TV Ratings To Measure Smartphone Viewers

With increasing numbers of Australians using catch up services to watch TV at a time (and on a device) that suits them, we are seeing audience fragmentation that is increasingly complex to track.

What about Mobile First for Video and TV?
Market Data

What about Mobile First for Video and TV?

As a nation we are equipped with the technology to engage with video content across multiple devices. Although plenty of made for TV content is available for watching on any device, there is a wide gap in the market for mobile first video content. Video content that is made for watching on a smart screen, in a mobile environment.