Post Tagged with: "online shopping"

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

What Consumers Want From Your Mobile Retail Strategy
Mobile Shopping

What Consumers Want From Your Mobile Retail Strategy

An increase in online shopping among Australians has motivated many brands to enhance their mobile retail strategy for the mobile-first generations. From millennials forward, generations that have grown up with the internet have become so reliant on it that they spend two months per year on their mobile devices. But Australia’s 12.9 million active mobile internet users prove that mobile isn’t just a technology.. It’s considered a behaviour. So when it comes to their mobile shopping habits, what should marketers make of it?

Mobile Shopping Habits Revealed
Mobile Shopping

Mobile Shopping Habits Revealed

The 2016 Australian Connected Consumers report reveals a shift towards online shopping in the Australian retail market with mobile devices increasingly featuring in the purchase journey. The Nielsen report found that nearly all online Australians have engaged in some sort of purchasing activity online and around half have researched using a mobile device before making a purchase.

mobile retail Australia
Mobile Shopping

Consumers expect more from mobile retail

Increased mobile usage in Australia could mean big things for mobile retail, but Australian companies still hold back from creating better mobile shopping experiences. In fact, a study from Episerver shows consumers expect more from mobile commerce than what’s currently available. So how can you tell if your brand is delivering?

Australians Online More Often, via Multiple Devices
Australian Smartphone and Tablet Data

Australians Online More Often, via Multiple Devices

According to the latest ACMA Communications Report, Australians are engaging more deeply online with multiple devices and going online more often. Mobile phones are now on par with laptops as the most popular devices to access the internet and a quarter of us go online using more than 5 devices.

How To Prepare for Smartphone and Tablet Shopping This Festive Season
Analysis

How To Prepare for Smartphone and Tablet Shopping This Festive Season

Consumer shopping habits and expectations are changing. In Deloitte’s recent survey of holiday shopping venues, the Internet topped the list for the second year running. Online retail traffic is booming in Australia and a whopping 38% of it comes from mobile devices. With tablets emerging as a preferred channel for online shopping, it’s important to be aware of all the screens in your customers’ hands this holiday season.