Mobile Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.