Post Tagged with: "programmatic"

Mobile Programmatic Gives Forward-Thinking Brands A Boost
Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

shatted phone
Mobile Campaigns / Mobile Marketing

How To Build Brand Trust

Mobile marketing and retargeting technologies mean we can create highly targeted mobile ads that reach out to individual customers with specific and relevant messaging. Of course the assumption is that customers are happy for brands to use their personal data to do this, as long as they get something in return. But what if that assumption is wrong?

Hyperlocal or Hyperbole?
Analysis

Hyperlocal or Hyperbole?

Hyperlocal is one of this year’s favourite buzzwords. Certainly smartphones have changed how much we know about where our customers are; not just where they live, but where they are at a given point in time. This knowledge presents significant opportunities, but is hyperlocal advertising the future, or just more hyperbole??