Post Tagged with: "Research"

Need to Know – Mary Meeker’s Internet Trends Report
Australian Smartphone and Tablet Data / Mobile Trends

Need to Know – Mary Meeker’s Internet Trends Report

Analyst Mary Meeker delivers an annual Internet Trends report that pulls together an enormous amount of reliable data from a variety of sources, as well as Meeker’s own observations about the digitally connected universe. This year’s report places a great deal of focus on the rise of mobile devices, technology and content.

Smartphone and Tablet Usage Data for New Zealand
Mobile Usage

Smartphone and Tablet Usage Data for New Zealand

Smartphone and Tablet usage is booming in New Zealand as data from these recent surveys can confirm.

The Mobile Operating System Battle Continues
Market Data

The Mobile Operating System Battle Continues

New data from Telsyte has shown that 44% of Australian smartphones are now running the Android mobile operating system versus 43% on Apple’s iOS.

Android Leads Sales but Apple’s iOS Still Owns Usage
Market Data

Android Leads Sales but Apple’s iOS Still Owns Usage

Android has been dominating global market share of smartphone sales but they are trailing well behind Apple in usage. In Australia we are certainly not seeing mobile web and app usage to reflect these device market shares.

Smartphones are Glue in Our New Multi Screen World
Market Data

Smartphones are Glue in Our New Multi Screen World

New research from Google has taken an in depth look at how consumers engage with the multiple screens in their lives, over a 24 hour period.

Omnichannel Shoppers: Coming to a Store Near You
Analysis

Omnichannel Shoppers: Coming to a Store Near You

According to Telstra, 49% of Australian online shoppers have researched goods in a physical store and THEN bought them online.

Australian Mobile Downloads up 32% in 6 months
Market Data

Australian Mobile Downloads up 32% in 6 months

According to ABS figures for June 2012, there are now 16.2 million mobile phones in Australia, up 7% in 6 months. The amount of data downloaded through mobile phones has increased by 32% in the same period.

Aus Mobile Ad Spending To Increase by 65% Next Year
Market Data / Mobile Marketing

Aus Mobile Ad Spending To Increase by 65% Next Year

Mobile ad spending in Australia remains modest because only 25% of websites are optimised for mobile. That suggests the next few years are going to be huge for mobile ad spending.

Why The Digital Wallet Wars Matter
Analysis

Why The Digital Wallet Wars Matter

Forrester has released a new report which predicts that non NFC mobile wallets will see faster adoption in the short term. Forrester also predict that mobile wallets that are not NFC enabled will see faster adoption, and talk about new trends in purchasing decisions for consumers.

The Olympic Evolution of Mobile
News

The Olympic Evolution of Mobile

The folks at Float Mobile Learning have created an infographic to illustrate the huge changes we have experienced in mobile since the last Olympic games in Beijing. They’ve also taken a snapshot of the types of mobile phone we were using during the last four Olympic games, and highlight some of the apps sporting enthusiasts can download today to engage with the 2012 games in London.