Post Tagged with: "Research"

Market Data

Tablets & Mobile Devices to be 20% of Search Spend

Adobe has released it’s Q1 2012 Global Digital Advertising Update, predicting that  Tablets & Mobile devices will make up 15 – 20% of US & UK search spend by the end of 2012.

Market Data

Online Australians use Mobile Internet more than Newspapers

According to Nielsen’s State of The Market Report for Australia in February 2012, Australian Online Consumers spend more than 4 hours a week accessing the internet from their mobile phones.


47% of Aus Internet Connections are Wireless

Mobile wireless broadband connections (excluding mobile handsets) accounted for 47% of all internet connections as at 31 December 2011, according to the Australian Bureau of Statistics.


Mobile TV Viewing to Be 3 Hours / Month on Tablets by 2014

A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.


Google's Top 12 Predictions for Mobile in 2012

Google’s head of Global Mobile, Jason Spero, has published his top 12 predictions for major developments in mobile in 2012.
Jason writes “Consumers are having a love affair with their smartphones. They have become the first thing we reach for in the morning and the last thing we put down at night.”


Australian Publishers To Abandon Mobile Apps

Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.

Market Data / News

Australian Mobile Web Usage up 83.9% in 2011

According to Nielsen Online Ratings, the number of Australian users accessing the web from a smartphone each day is up from below 300,000 at the end of 2010 to over 500,000 today. That’s an increase in daily unique browsers by 83.9 per cent over 2011.