Post Tagged with: "Rich Media"

mobile video content
Mobile Trends

Mobile Devices hit 55% of Video Plays in Australia

As mobile devices rise to 55% of all Australian video plays, a new report from Ooyala shares fascinating data about local mobile video consumption trends and shows us why we urgently need to flip video production over to mobile first.

The Best of Mobile 2014
Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further. This week we are sharing a selection of some of the best mobile campaigns from 2014. These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.

Expandable Banners Most Popular Rich Media Mobile Ads
Market Data

Expandable Banners Most Popular Rich Media Mobile Ads

Celtra’s quarterly report on their mobile rich media campaigns is predominantly US based, but it provides interesting insights into growth and performance trends that are just as relevant in the Australian Market.

News

Singtel (Optus) buys 3D Ad Startup, AdJitsu

Singtel is the parent company of Australia’s telco Optus, and Allen Lew, CEO of Optus’ Digital Life division said of the acquisition that it would allow Singtel to become a “significant mobile marketing entity”.

Mobile Marketing

Why don’t Advertisers Spend More on Mobile?

Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.

Optus Christmas
Case Studies

Optus Christmas

The Objective: Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network. The Challenge: Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store. The Execution: Expose […]

Underworld Awakening
Case Studies

Underworld Awakening

The Objective: Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales. The Challenge Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release […]

The Devil Inside
Case Studies

The Devil Inside

The Objective: Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video. The Challenge: Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application. The Execution:  Mobile banners targeted to […]

Intel Visibly Smart
Case Studies

Intel Visibly Smart

The Objective: Reach the maximum number of consumers in contextually relevant environments (Music, Gaming, Entertainment and Design) with highly engaging, interactive mobile ads. The Challenge: Create a series of Rich animated ads that allow consumers to express their creativity while showcasing the Intel Visibly Smart 2nd Gen Core Processor Family. The Execution: Highly engaging rich media […]