Post Tagged with: "showrooming"

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

Mobile Shopping Habits Revealed
Mobile Shopping

Mobile Shopping Habits Revealed

The 2016 Australian Connected Consumers report reveals a shift towards online shopping in the Australian retail market with mobile devices increasingly featuring in the purchase journey. The Nielsen report found that nearly all online Australians have engaged in some sort of purchasing activity online and around half have researched using a mobile device before making a purchase.

Australians shopping, showrooming on mobile
Australian Smartphone and Tablet Data / Mobile Shopping

Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent data heightens the imperative for retailers and brand owners to link their in-store and digital experiences.

Image and Facial Recognition Set To Infiltrate Our Daily Lives
Analysis

Image and Facial Recognition Set To Infiltrate Our Daily Lives

We are in the process of a transformational shift from text to visual media in our online world. It’s no surprise that some of the most important advances in web and online technology are occurring in the areas of image and facial recognition and we should soon expect to see this technology infiltrate our lives.