Post Tagged with: "Smartphone Usage Australia"

APAC Champions World in Mobile Usage
Australian Smartphone and Tablet Data

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop
Australian Smartphone and Tablet Data / Mobile Usage

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop

The newest Nielsen Mobile Ratings Report in September revealed that Australians spend 40% more time on smartphones and tablets than they do on desktops. This has implications for advertisers, who should now have smartphones and tablets firmly in their sights as the number one channel for marketing investment.