Post Tagged with: "smartphone video"

mobile video content
Mobile Trends

Mobile Devices hit 55% of Video Plays in Australia

As mobile devices rise to 55% of all Australian video plays, a new report from Ooyala shares fascinating data about local mobile video consumption trends and shows us why we urgently need to flip video production over to mobile first.

What Next For Mobile Video Advertising?
Analysis

What Next For Mobile Video Advertising?

Watching, sharing and creating video content is on the rise yet the most popular mobile video ad formats are adapted from traditional advertising models. Created for TV and Desktop Screens, the formats are not native to the ubiquitous smart screens in the hands of most Australians.

What about Mobile First for Video and TV?
Market Data

What about Mobile First for Video and TV?

As a nation we are equipped with the technology to engage with video content across multiple devices. Although plenty of made for TV content is available for watching on any device, there is a wide gap in the market for mobile first video content. Video content that is made for watching on a smart screen, in a mobile environment.