Post Tagged with: "tablet data"

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.

online usage data
Australian Smartphone and Tablet Data / Mobile Usage

Mobile and Online Usage Data Combine in Powerful New Report

Nielsen and the IAB have launched a new digital measurement tool called Digital Ratings Monthly that merges online usage data (from their long standing desktop report – Nielsen Online Ratings) with the more recently released Mobile Ratings Report. Digital Ratings Monthly means marketers are better informed about audiences, whether they are using desktop, smartphone or tablet devices.