Post Tagged with: "tablet usage"

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

online usage data
Australian Smartphone and Tablet Data / Mobile Usage

Mobile and Online Usage Data Combine in Powerful New Report

Nielsen and the IAB have launched a new digital measurement tool called Digital Ratings Monthly that merges online usage data (from their long standing desktop report – Nielsen Online Ratings) with the more recently released Mobile Ratings Report. Digital Ratings Monthly means marketers are better informed about audiences, whether they are using desktop, smartphone or tablet devices.

Mobile usage
Australian Smartphone and Tablet Data / Mobile Usage

Australia and APAC Social & Mobile Usage

Mobile now represents over one-third of the world’s internet usage, and in Australia we have 1.6 mobile connections per user. Recent findings from We Are Social, show how 2016 is shaping up for mobile usage in Australia and the APAC region. As smartphones become more deeply ingrained in our lives, consumers are bringing mobile to the front and centre of their digital engagement.