Post Tagged with: "tv and smartphone"

What do Facebook users do on their second screen while watching TV
Mobile Trends

What do Facebook users do on their second screen while watching TV

While Twitter has long been hand-in-hand with TV for second screen action, Facebook is rising to the challenge with new features like hashtag voting and polling for live events. Although 86% of Facebookers use a second screen while watching TV, Twitter users are more likely to use their second screen for something related to what they’re watching. So what do Facebookers do on their second screen?

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup
News

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup

Here’s a roundup of a few things that caught our attention over the last few weeks. We’ve found reports on Multi-screening in Australia and the local uptake of Smart Watches. We profile a U.S. report on the growth of mobile payments that has important implications for us as we prepare for holiday shopping in the coming months. Finally, Westpac lays down some predictions about the demise of cash, and how smartphones will feature in the transition.

Cross Platform Consumers – Aussies Embrace Triple Screening
Australian Smartphone and Tablet Data

Cross Platform Consumers – Aussies Embrace Triple Screening

As more people become multi-device owners and engage in double and triple screening behavior, the more competition there is for the attention of viewers and the mores opportunities for marketers to reinforce and enhance messaging across platforms using combinations of screens.

TV Losing the Battle with Online Devices
Australian Smartphone and Tablet Data

TV Losing the Battle with Online Devices

According to Deloitte, watching TV is about to be overtaken by the internet as our preferred source of entertainment. Until now, Australians have ranked watching TV as their number one entertainment activity. But if the current rate of growth continues, the internet will overtake TV as the preferred source of consumer entertainment this year.

Is TV The Second Screen Now?
Mobile Marketing

Is TV The Second Screen Now?

If you wake up in the morning and reach for the screen beside your bed, carry it with you throughout the day, use it for all your daily communications, interactions and media consumption, then come home and engage with it on the couch while you watch another screen in the background for a few hours in the evening… which one is the second screen??

Australian Smartphone and Tablet Data

TV Ratings To Measure Smartphone Viewers

With increasing numbers of Australians using catch up services to watch TV at a time (and on a device) that suits them, we are seeing audience fragmentation that is increasingly complex to track.