Post Tagged with: "video content"

mobile video content
Mobile Trends

Mobile Devices hit 55% of Video Plays in Australia

As mobile devices rise to 55% of all Australian video plays, a new report from Ooyala shares fascinating data about local mobile video consumption trends and shows us why we urgently need to flip video production over to mobile first.

Is Your Mobile Video Content Destroying Brand Sentiment?
Mobile Campaigns

Is Your Mobile Video Content Destroying Brand Sentiment?

If you ask, most consumers can usually recount the worst ad they’ve seen recently. Brand sentiment and context play an incredibly powerful role in advertising. Getting the emotion or the context wrong can have a devastating impact on any campaign – and mobile video is no different. Increases in mobile video […]