Post Tagged with: "virtual reality"

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

Mobile Virtual Reality: What’s In It For brands?
Mobile Trends

Mobile Virtual Reality: What’s In It For brands?

Australia’s mobile users are adopting virtual reality at an astonishing rate, sending many brands scrambling to better understand the role mobile VR might play in the digital marketing mix. Australian consumers want immersive content they can control, and according to Telsyte’s 2016 Australian Mobile VR & AR Market Study, smartphone-based mobile virtual reality is gaining in popularity with Australian consumers.