Post Tagged with: "wearable tech"

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

What Mobile Addicts Tell Us About the Future of Wearables
Interesting

What Mobile Addicts Tell Us About the Future of Wearables

Mobile addicts are growing faster than any other usage segment. The future of wearable technology could lie in understanding these smartphone users who carry their device like a virtual wearable.