Post Tagged with: "wearables"

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

Glanceable Marketing Infiltrates Wearable Adoption
Mobile Trends

Glanceable Marketing Infiltrates Wearable Adoption

While fitness and mobile payment options fueled wearable adoption in Australia, these devices have yet to hit mass penetration across APAC. Last year, we introduced readers to advertising with wearable technology. While movement-based brands found an obvious route to encourage wearable adoption, other brands completely missed the superpower these devices have on mobile marketing. Enters the micro-opportunity – that is, the two-second glance Aussies give their wearable device when it pings a notification. This micro-opportunity is called glance-able marketing, and brands will very be remiss to ignore it. While this compelling marketing segment is definitive for mobile marketers, it’s still relatively untapped in terms of marketing to wearable adopters.

Mobile Usage Addictive & Overwhelming For Young Australians
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Usage Addictive & Overwhelming For Young Australians

The latest Digital Australia report from Ernst & Young revealed that young Australians are almost constantly online with their mobile devices and increasingly overwhelmed and distracted by the information their device provides. The research also sheds light on how consumers prefer to interact with mobile and provides insights for brands hoping to engage the new generation of always connected Australians.

Wearables and Advertising – A Perfect Fit?
Mobile Trends

Wearables and Advertising – A Perfect Fit?

It’s no secret that wearables are quickly gaining traction in the Australian market. A Pureprofile survey back in April suggested that 1 in 4 Australian adults will opt-in on wearable technology this year. Other research suggests that app companies can’t keep up with our surge in buying wearable technology. But while wearable tech is personal, it isn’t all created equal.

Survey: Australian Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Survey: Australian Smartphone and Tablet Usage

The 2014 AIMIA Australian Mobile Phone Lifestyle Index (AMPLI) looks at trends regarding Australian smartphone and tablet usage. We’ve dived into the extensive results and pulled out a handful of the most interesting findings.

What’s in Store for 2015?
Analysis / Mobile Trends

What’s in Store for 2015?

It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about Mobile Payments, Location Services, Wearables and the Internet of Things.

Internet of Things a Bright Future in Australia
Interesting

Internet of Things a Bright Future in Australia

Every now and then a phenomenon comes along that is so aptly named, you can’t help but grasp it immediately. The Internet of Things is one such phenomenon. Things, connected to the internet. We are teetering on the edge of an explosion in global internet traffic.

iPhone 6 – What it means for Australian marketers
Mobile Marketing

iPhone 6 – What it means for Australian marketers

Apple’s market power is significant, and the company’s ability to nail the next big thing is legendary. So what do marketers need to know about the iPhone 6 and iPhone 6 Plus and how will NFC mobile payments, the Apple Watch and updates to iOS8 impact us here in Australia?

New Tablet Sales Down as Customers Await Upgrade Incentive
Australian Smartphone and Tablet Data

New Tablet Sales Down as Customers Await Upgrade Incentive

According to Telsyte, reported downturns in tablet sales are due, not to their decline in popularity, but instead to the fact that customers are happy to keep them for longer before upgrading. Other factors will also impact the future of tablets, including the trend towards larger smartphone screen sizes and device compatibility with wearables.

Smartphones – Screen Size Matters
Australian Smartphone and Tablet Data / Mobile Trends

Smartphones – Screen Size Matters

Smartphone screens are getting bigger, but how big are they likely to get? Alex Barredo has reviewed the specs of over 4000 smartphone models since 2007 and discovered a consistent trend of increasing smartphone screen size over the last 4 years, and it’s showing no sign of slowing down.