Case Studies

The Devil Inside

The Objective:

Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video.

The Challenge:

Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application.

The Execution:

 Mobile banners targeted to 16-24 year olds  across a diverse range of apps and msites, were optimised to drive movie goers to key mobile destinations. Click to Movie Trailer direct from banner. Click to Mobile site and click to download with the aim of reaching the maximum number of unique customers.

Outcomes

  • Exceeded Impression, Click , & CTR targets
  • Exceeded targeted unique audience goal
  • Exceeded completed video view goals
  • Exceeded site visits targets
  • Achieved targeted app downloads

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