Case Studies

UTS:Insearch

The Objective:

Increase the awareness of the UTS:Insearch offering including course info, times and availability.

The Challenge:

Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form or via the UTS call centre.

The Execution:

Mobile banners targeted to 17-19 year olds in apps and msites (Entertainment, Music, Social, Sports, Shopping) were optimised to drive students to interact with a custom HTML5 mobile site to learn about the UTS program, discover relevant course info, and register interest via a detailed course registration form or click to call functionality.

Outcomes

  • Exceeded Impression, Click , & CTR targets
  • Exceeded targeted unique audience goal
  • Exceeded course information visit targets
  • Exceeded qualified course registration targets
  • Exceeded qualified call centre enquiries

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