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Will Australia Lag behind the world in Mobile Data Usage?

According to Cisco, Australians will not use mobile data to anywhere near the extent of many other countries over the next 3 or 4 years.  Cisco has released its Virtual Network Index (VNI) Global Mobile Data Traffic Forecast for the next 5 years (2013 – 2018).    The 2018 figures forecast rapid growth in mobile data consumption globally.  But not for Australia.  Although right now we are about on par with comparable regions such as the UK and the US, and not far behind global leaders Japan,  by 2018 these countries will have more than doubled, even tripled our consumption of mobile data.

The Cisco website includes overview videos covering some of the key forecasts and findings including global growth in mobile users, personal devices and machine to machine connections, including wearables, and the impact of 4G and mobile video growth.  ZDNet Australia have covered the forecast in more detail,particularly in relation to the Australian figures, and author Phil Dobbie discusses reasons why Australians are not expected to keep pace with the rest of the world.  Could it be that content service models here constrict the supply of content?

Some of Cisco’s global projections in the VNI include:

  • By 2018, there will be more than 10 billion mobile-ready devices and connections, about three billion more than there were in 2013.
  • By 2018, the average mobile connection speed will nearly double, from 1.4 Mbps in 2013 to 2.5 Mbps by 2018.
  • By 2018, there will be nearly five billion global mobile users in 2018, up from more than four billion in 2013.
  • By 2018, global mobile IP traffic will reach an annual run rate of 190 exabytes, up from less than 18 exabytes in 2013.



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